Consulting Firm Logo Design & Brand Development
THE STORY
Lauren had been running a startup a digital advertising agency for the past five years. With the blessing of a little baby boy in her life, she decided her pace and mission in life needed to change. That's when she decided to start her own consulting firm…one that focuses on working with brands dedicated to making a positive impact on the world. Building Brands Brave Enough to Change the World.
WHAT WE DID:
Logo Design & Brand Development
Color Palette Development
Typography Selection
Letterpress Business Card Design
Digital Presentation Template
We wanted this logo and brand to depict refined strength. Bold, hard hitting with clean lines. Lauren was attracted to a tribal look and feel. We also had established that we wanted a strong logo mark that could stand alone.
The mood board helped us establish the tribal feel and color palette that worked seamlessly to create a typography based logo, dynamic enough to stand alone. The use of a serif font helped this on trend look to remain timeless and trustworthy. We added a warm copper color to help maintain an approachable feel overall.
With a larger budget for business card design we were able to design an impressive hand pressed letterpress business card, complete with copper gold foil and the imprint of her dynamic sub mark.
