Brand and Packaging Design for Boutique Market and Online Store
THE STORY
Wendi is a passionate entrepreneur who has grown multiple businesses with intention every step of the way. Wendi’s Good Things Market initially served the Alamosa, Colorado community in response to Covid-19. From there. Wendi felt a calling to bring good things to everyone through her online store where she cultivated a collection of gourmet foods, candles and things that just make you feel good.
WHAT WE DID:
LOGO DESIGN & BRAND DEVELOPMENT
SUB MARK AND SUPPORTING ELEMENTS
COLOR PALETTE DEVELOPMENT
TYPOGRAPHY SELECTION
LABEL & PACKAGING DESIGN
Wendi had a vision of a refined boutique store with a brand that felt inviting yet luxurious. She wanted her clients to feel like they are living the “good life” when they open a package from her online store. At the same time, she wanted to be approachable.
I chose clean and refined color palette so that she could use seasonal POPS of color and not conflict with her primary brand. Her name was long, so I chose to break up her name with a collection of fonts that primarily feels refined yet approachable with the use of a script.
Every element of her brand was created knowing we would be ultimately be creating labels and packaging so it was important we had something that was flexible. It’s been such a joy to see this all come together.
