Brand Design for Wellhouse Collective: Crafting a Bold but Feminine Logo
THE STORY
Wellhouse Collective is a unique boutique fitness studio nestled in the heart of Miami, Florida. With a relentless commitment to improving overall wellness, this haven takes fitness to the next level. As soon as you step foot into the studio, you are enveloped by a vibrant and energizing atmosphere. The highly skilled and passionate instructors guide you through invigorating workouts while prioritizing safety and proper form. With state-of-the-art equipment and cutting-edge training techniques, Wellhouse Collective ensures that every workout is challenging, effective, and enjoyable. Whether you are a seasoned fitness enthusiast or a newcomer to the world of wellness, this boutique studio is dedicated to supporting you on your journey to a healthier, happier lifestyle.
WHAT WE DID:
LOGO DESIGN & BRAND DEVELOPMENT
SUB MARK AND SUPPORTING ELEMENTS
COLOR PALETE DEVELOPMENT
TYPOGRAPHY SELECTION
MARKETING MATERIALS
I was approached with a unique challenge: to create a brand that embodied boldness and refinement, while also being feminine and connected to nature. In order to strike the perfect balance between these seemingly contrasting elements, we tackled the task in a variety of ways, utilizing our comprehensive brand system.
To begin, we understood that the logo and mark were crucial in setting the tone for the entire brand. With this in mind, we decided to adopt a minimalist approach, focusing on clean lines and strong typography. The result was a bold logo that commanded attention without overwhelming the viewer. By employing simplicity, we allowed the brand to speak for itself, exuding confidence and strength.
It was equally important to infuse the brand with a sense of femininity and a connection to nature. To achieve this, we carefully curated a warm and neutral color palette. These tones evoked a sense of comfort and serenity, while also providing a subtle nod to the natural world. The combination of warm and neutral shades lent an air of approachability and softness to the overall brand.
The ultimate goal was to create a brand that made individuals feel empowered, without experiencing any intimidation typically associated with intense fitness studios. By successfully blending boldness with refinement, femininity with natural elements, we were able to achieve this delicate balance. Wellhouse became a safe space where people could cultivate their inner strength and embrace their own power, all while feeling welcomed and at ease.
Through our meticulous approach to the complete brand system, we exemplified the beauty of contradiction. Wellhouse emerged as a testament to the idea that strength and femininity can coexist harmoniously, making it a truly unique and empowering fitness studio.
