Tula Personal Concierge Service Logo and Brand Design
THE STORY
TULA is an innovative concierge/personal assistant service driven to help families find balance in work and home life. Megan was inspired to start TULA after feeling burnt out in the corporate world. She had achieved a lot, found the success she thought she wanted but realized she didn't feel like her purpose was that impactful. She was always stretched incredibly thin and felt out of balance both at work and at home. Finding balance and a greater purpose and a greater ability to have an impact led her on the journey to create TULA.
WHAT WE DID:
Logo Design & Brand Development
Color Palette Development
Typography Selection
Business Card Design
Marketing Gift Design
TULA is the sanskrit word for "balance". It was important that we create a logo and brand that represented how LIFE BALANCE. We wanted to attract working moms, dads, partners who feel like they just can't get out of burn out cycle and want more time to focus on their spouse, family, and friends.
Megan wanted a logo and brand that was approachable, but super put together. To accomplish this, we created a clean refined logo and a color palette that lended well with light, airy and warm photography. We also warmed up the overall look with a wonderful script font pairing.
Through the client homework, Megan was able to share with me her love of triangles…sharing with me that she had a tattoo of a triangle, as well as a tattoo both her and her husband had of 4 dots…each representing one another and their two girls. The TULA brand was designed to combine all these unique details about Megan with her target audience and brand goals in mind.
