THE STORY

Sarah Moon and her team develop websites with a one of a kind approach to SEO and online marketing. She is admired and respected by many fellow website designers such as myself for her expertise. I invested in her services to gain more knowledge in SEO and she invested in her business by hiring me to do her branding. I was so incredibly HONORED to have the opportunity to develop this dynamic brand!

WHAT WE DID:

• LOGO DESIGN & BRAND DEVELOPMENT

• SUB MARK AND SUPPORTING ELEMENTS

• COLOR PALETTE DEVELOPMENT

• TYPOGRAPHY SELECTION

• BRAND PATTERNS & TEXTURES

While I provide roughly the same services to each one of my brand clients, no one project is the same. And each project has its own “problem” to solve. Sarah came to me with the need for a brand that was impactful enough to design an intriguing website around, without a single photograph. She also required a brand that was flexible enough to grow and expand with her expanding services.

As we dived into inspiration, we discovered Sarah was very fond of modern art deco. We brought in a very dynamic color palate that all works together but would help differentiate her services. Font selection and use was crucial to bringing this all together. I developed a font system that has an art deco feel, yet is modern enough to be taken seriously.

We then took the brand further with some additional elements and a pattern that not only brings life to her website but brings continuity throughout each one of her service offerings.

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