The Importance of Branded Photography in Your Marketing and Website Design
You've finally done it! You've gone through all the hard work of launching your business, and now you are ready to give yourself a pat on the back and run your business daily.
With everything else you have going on, it may be hard to find the time to learn the ins and outs of the art of photography – or even to hire a skilled professional photographer to do it for you! However, if you take just one thing away from this article, let it be this: Your brand deserves only the highest quality photography.
The digital era places visual content on top of every consumer's mind. The importance of eliciting a positive reaction from your potential customers cannot be overstated. In this article, we will cover some of the top reasons why branded photography is essential for your marketing strategies and website design.
It Showcases the Value of Your Product and Offerings
Photography is a massive piece of the brand puzzle that plays a role in the aesthetics of your color palette, typography, logo design, and more. Taking great photos of your products and including them on your website influences the decision people will make when interacting with your content. Sometimes, well-done photography may influence customers to pay more for the product.
Branded photography aims to show customers that the company is investing time, effort, and money to make its brand recognizable and exposed. Customers are more likely to trust such brands over others in the same market. Modern customers, especially online shoppers, are inclined to deal with brands that demonstrate reliability and well-polished brand ideas.
You attract and retain loyal customers by showcasing the value of your products and offerings through branded photography. This is arguably the best outcome of using brand photography in your marketing and website designs.
It Gives Your Brand Professionalism
Unprofessional photography sticks out like a sore thumb, making you look cheap and untrustworthy. The best way to ensure customers take your business seriously is by showing professionalism. Present the offerings and products in a way the public wants to see and perceive.
For example, to perceive your brand as trustworthy and professional, you should create visual content that enhances that perception. Let the public know you are highly competent and offer the best products or services in the market.
Consistency Increases Trust
A branded photoshoot with your photographer offers the following:
Unique to your photos
Can match your color palate
Ensures your brand looks professional
All these are the desired recipe for earning customer trust. The photographer focuses on crucial design elements such as colors, logo designs, and your company's fonts. Since all visual elements in marketing and web designs complement each other, the photos must also click with the rest to create a uniform design.
According to studies, brand consistency boosts visibility by 3-4 times. Over 91% of customers require a complete picture of a company through the media and devices they use. If your company relies on stock photos, you risk losing potential clients as they will not connect these photos with the brand story.
It happens because they can see the same photos on other websites leading them to feel deceived and frustrated. Your photos should be on-brand, unique, and correspond to your brand goals.
It Has an Emotional Impact on Customers
Every human being is affected by emotions. Customers want to feel positive emotions from their brand of choice to make a purchase or order a service. If the emotions your company invokes are negative or neutral, the potential clients are unlikely to make an order. They will leave the page in search of a more attractive offer.
Hiring a professional photographer to create your company's branded photos ensures your content is emotional and attractive to prospective customers. It puts you above your competitors by creating a positive image for your brand and evoking bright emotions.
People associate positivity with bright colors, straightforward demonstrations, and honesty. A client who smiles the first time they interact with your visual content is more likely to engage with your business and convert to regular customers. They will also recognize your brand easily in the future.
The elements you include in your marketing and design combine to tell a uniform brand story. It is best to connect and engage with people at every touchpoint. Quality branded photography tells people what you do, and the benefits of your services and products and invokes the right emotion to purchase.
Obtaining Quality Branded Photography
You can use several approaches to obtain quality photographs for your marketing and website. While most people get their images from istock and Shutterstock, they offer stock photos that may not do well in your company.
The downside to stock photos is that they may be found on other websites and may not tell your story well. In some instances, stock photography can be the most affordable and quick way to get quality imagery for your marketing and website. If this is the case, here are some of the best sites to get emotion-evoking, beautiful, and unique photos:
Additionally, you also have the option of hiring a professional photographer to take your photos. The photographer takes photos you need and uses them in a way that conveys your brand story and engages with your audience better. Combining professional services from a photographer and a reliable brand design firm, you will create content that improves your brand presence and delivers a good bang for your buck.
Brand & Website Design from Creative Allure Design
At Creative Allure Design, we believe that every business deserves a unique story that sells. We are a custom logo, brand, and website design studio creating valuable visual content for passionate small businesses.
To create the first impression that lasts in your customers' minds, our designers will start by knowing your business firsthand. Afterward, we will create a beautifully crafted brand and website that reflects your company's unique style and serve as a reliable marketing tool for years to come.
Our goal is to form a long-lasting partnership to take your business and passion to the next level through reliable digital marketing. Book a free consultation with us today to get started.